#379 A Story of Racism, Resilience & Resisting Systems of Denial with Sal Naseem

In this episode, I sit down with Sal Naseem. A powerful voice on racism, resilience, and truth. From growing up as a Scottish Pakistani Muslim in Kilmarnock to challenging injustice at the highest levels of UK institutions, Sal’s story is raw and remarkable. His early life was marked by violence, survival, and a front-row seat to systemic failures from machete attacks at his family’s shop to witnessing police corruption first-hand. These experiences forged a deep understanding of empathy, moral courage, and the cost of speaking out. Now the author of True North, Sal brings insight, vulnerability, and fire to a conversation that doesn’t pull any punches.

We talk about what real leadership looks like, why he walked away from a senior public role on principle, and how racism, power, and fear operate behind closed doors. We unpacks the myths of imposter syndrome, the dangers organisational ethical drift, bias, and the shifting Overton Window of what society accepts. This episode is about more than race or resilience, it’s about all of us. It’s a call to challenge the systems and beliefs we take for granted, and to ask: What do I believe? Where did that belief come from? And how do I treat the people who aren’t like me?

Find Sal HERE

Find his book HERE

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